New Sales and Marketing Trends Post-COVID
As most of the world gets back to normalcy, companies have an opportunity to reorient their systems and processes to reflect the demands of a changing marketplace. Some of the most agile organizations have recognized that sales trends post-Covid will not be a replication of the pre-pandemic world. They understand that there is no going back to the old way. Things have fundamentally changed, which necessitates a relook at the age-old conventions. Remote selling, remote marketing, social commerce, hybrid events, and influencer marketing are only some of the defining changes of the past 18 months. The pandemic disrupted our professional, personal, and social lives. All the norms that we had presumed to be unquestionable had to be rewritten. A year and a half after the virus first disrupted our lives, we now know that you don’t need to be in an office to work or physically attend a school for education. We know that we don’t even have to be in the same room as our physician for a diagnosis. These are not temporary deviations from the norm. These are the new realities that companies must address if they have to consistently differentiate their brands, and acquire and retain customers. A broad overview of the marketing trends post-Covid shows us these six themes developing in this new normal.