Best Practices to Manage Customer References
There is power in a customer reference program. When done right, it can provide companies with valuable feedback and insight that can turn the tide on every sales strategy. Satisfied customers willing to become a reference can make the difference between toppling the competition or losing the deal. However, acquiring and maintaining those references is no easy task. It can take a lot of time and effort. This is a responsibility that often falls into the hands of busy product management and marketing experts with the help of customer-facing teams. If you want to take your customer reference program to the next level, you’ve come to the right place. We compiled a list of the most noteworthy practices for managing customer references.
Lynn Pietryga
