What are microsites and how are they valuable to the sales teams?
Websites with tons of information on the deck can overwhelm the visitors and scare them away. Whereas, an organized website doesn’t just make it easy for the visitor to figure out your brand but stay engaged for a longer period of time. And that’s where the concept of microsites comes into play. This piece will walk you through what’s a microsite, why use it, and how sales & microsites can pull off wonders for your brand.